THE ASK
Tinned fish has evolved from pantry staple to trendy, giftable lifestyle product. Yet Korean tinned seafood packaging remains very utilitarian. How do we redesign the experience to make Korean seafood visually irresistible and approachable to a global audience?
THE ANSWER
BADA BITES brings tinned seafood that combines the bold flavors of Korean cuisine and the heritage of Jeju Island to a global audience through delightful, culturally inspired branding.
project overview
